A productive marketing plan can make all the difference between maintaining a successful firm and falling behind and losing customers to rivals. Keeping up with the current marketing trends will help keep your solutions at the top of your existing clients’ minds, while also continually bringing new prospects into your sales pipeline.
Here are 5 significant marketing trends that we feel all brands should be aware of in order to succeed in 2023:
Build First-Party Data Strategies
Every industry is evolving, and understanding these changes is crucial for startups and companies driving marketing initiatives. Increased privacy laws, Google’s deprecation of third-party cookies, and Apple’s move to require user consent for ad tracking by mobile apps will make it more difficult for brands to acquire and analyse user-level data.
Companies having direct customer contacts will be able to avoid such limits by prioritising the collection of first-party data. However, not all firms – especially startups – will be able to create sizable pools of data. Plus, in a post-cookie environment, it will be very difficult to create customer profiles amidst the growing data fragmentation. So, startups, as well as every digital marketing agency for startup services should take this chance to investigate insights gained from the comprehensive measurement solutions they have at their disposal right now.
Use AI to Drive One-To-One Marketing
Artificial intelligence utilisation has the potential to be a potent and affordable tool in a marketer’s toolkit – especially the toolkit of a digital agency for startup services. Marketing to specific individuals has long been a hot topic. From automation, increased personalization, as well as smarter and faster decision making, to minimizing errors, to finally, increased ROI and a boost in cost savings – Artificial Intelligence has made digital marketing exponentially interesting!
It used to seem like some distant fantasy. It has been possible in some limited ways recently, but now that AI is being used to its full potential, it is certain to become a reality by the end of 2023.
Use Storytelling Tools on Digital Platforms Like YouTube
The significant shift in consumer video consumption patterns is crucial for 2023 in particular. Video storytelling is a marketing strategy that tells a story about a brand, organisation, or product using the inherently compelling medium of video. Video storytelling leads viewers through meaningful narrative-based content that gets to the heart of their problems, elicits an emotional response, and provides a satisfying solution.
The focus of brands and the digital marketing services they employ needs to shift from “channel” to “experience.” The largest entertainment distribution channels available now are digital, online, and on-demand. This year, it will be vital for businesses to leverage these platforms’ new storytelling tools.
Work in Collaboration With Content Creators
Building and maintaining brand exposure requires long-term partnerships with creators on Instagram, TikTok, YouTube, and other such platforms. When an influencer promotes your company’s name, products, or services, their audiences are more likely to believe in you. This trust will increase client loyalty, increase conversions, and increase sales.
Every digital marketing agency today knows that marketers need their relationships with brand ambassadors to be strong today more than ever; since privacy laws are changing the marketing environment, it is getting harder for brands to reach their target audiences through organic content.
Putting Comfort and Pleasure First
As they emerge from the pandemic nightmare, people are looking for comfort and delight: the comfort of well-known, high-quality brands and the surprise and delight of “second-mile” service or delivery.
Only those startups’ digital marketing efforts will prosper that place an emphasis on peace, traditions, family, and the comfort of a social connection. This was true before, but especially now – post-lockdown – success will come to those who can make the client experience enjoyable.
Bottom line
It is naive to assert that one trend should be adopted by all brands. Brands should see which is the best marketing company for them. One way to know that is to check whether they’re informed about current trends, are aware of them, and perform their research to determine whether or not a given trend is appropriate for their audience(s). Do you have a TikTok audience? If not, save your time and ignore that trend.
Despite this, both B2B and B2C marketers are increasingly utilising and embracing the power of videos, augmented reality, and artificial intelligence.
